Reaching the right audience is the key to any successful Meta Ads campaign. Custom Audience in Meta Ads, an Agent.so guide, shows you how to harness Meta’s powerful targeting capabilities to create campaigns that convert. Whether you’re retargeting website visitors, engaging past customers, or finding new leads, this guide helps you build high-impact audience strategies that drive real results.

With clear steps and strategic insights, you'll learn to turn audience data into more efficient ad spend and higher conversion rates.

Build custom audiences with clarity and purpose

This guide starts by breaking down the core principles of Custom Audiences—what they are, how they work, and why they matter. You'll explore segmentation techniques that let you target your most valuable audiences, including past buyers, email subscribers, and social media engagers.

You'll also learn how to use Lookalike Audiences to expand your reach and attract new customers who closely match your existing base—without sacrificing relevance or performance.

Optimize campaigns with data-driven targeting

Once your audiences are defined, this Agent.so guide helps you refine and optimize your campaigns. You’ll explore strategies to test engagement, adjust bids, and analyze key metrics like conversion rates and audience overlap. Additionally, you’ll discover advanced targeting methods based on behavioral signals, purchase history, and engagement levels, giving you the precision needed to maximize ROI.

Whether you're new to Meta Ads or looking to improve your existing campaigns, this guide gives you a clear roadmap to build, test, and scale with confidence.

Use this guide to transform your targeting strategy—so every Meta Ad reaches the people who matter most.