Performance Max campaigns can deliver powerful results—until something goes wrong. Performance Max Troubleshooting Protocol, an Agent.so guide, provides a structured system to help you quickly identify and resolve common campaign issues. Whether you’re dealing with tracking errors, budget misfires, or declining ad performance, this guide helps you get campaigns back on track with clarity and control.

Ideal for marketers, media buyers, and business owners, this protocol is your go-to resource for managing campaign health and performance at scale.

Diagnose problems with clarity and precision

This guide starts with performance monitoring setup, showing you how to track the right metrics and set automated alerts for early detection of issues. You’ll then dive into specific troubleshooting steps for conversion tracking errors, helping you resolve discrepancies and restore accurate attribution.

With detailed guidance on budget adjustments, bid strategy refinement, and pacing controls, you’ll be equipped to prevent overspend, reduce inefficiencies, and maintain strong ROI across campaigns.

Optimize assets and targeting for sustainable results

Performance dips are often caused by fatigue or misalignment. This Agent.so guide walks you through evaluating and improving creative assets, as well as troubleshooting issues with audience signals, placements, and engagement rates. You’ll also find strategies to correct underperforming segments and avoid common setup mistakes that can limit your campaign’s reach or effectiveness.

To wrap it all together, the guide includes a scalable optimization plan—so you can maintain stability, avoid repeat issues, and confidently scale what works.

Use this guide to take control of your Performance Max campaigns—and ensure they perform at their full potential.